The Chicas Poderosas Miami has finally started. Early in the morning of 17th April, we took the school bus from Ocean Drive to Univison studios in Doral, where Jose Zamora was expecting us, to welcome what was going to be a great journey, with Latin American journalists, designers and developers and the speakers who came from all around the world to share their knowledge.
It is just incridable to see the men/girl power that comes together at Chicas Poderosas. Seeing 22 speakers offering their time and generosity to gather for 4 full days with journalists from all across Latin America is just MAGIC! The sense of community is really engaging and from day one it was set as the mood for the entire event.
A welcome set of small talks took place. Mariana Santos welcomed everybody and set the agenda. The program develops with talks in the mornings and hackathon after lunch, with small adjustments.
Joyce Barnathan, president of ICFJ shared the goals of the International Center for Journalists, invited everyone to check and eventually apply to the fellowships and training programs.
Joyce Barnathan, ICFJ
Without the vision, believe and trust from Knight Foundation, and in special from a Chica Extremely Poderosa, Marie Gilot, this event wouldn’t be happening in Miami. Marie has been supporting Chicas Poderosas since long ago, and this time she was present to share her own thoughts and open up what and how the Knight Foundation is supporting and empowering journalism not only in Latin America but across the globe.
Following the welcome talks, we started with the presentations, from a varied range of speakers, sharing insights from different parts of digital production.
Chrys Wu, development advocate from The New York Times, share some paths in her career which took her where she is today. Very inspiring and insightful on how doing what you do best and work on that can really turn into you making the difference.
Amanda Wilmer from ASOS, London, as the Fashion Producer of the best online retail shopping for girls on their 20 something, she explained how important it is to target your audience and deliver a premium project, know your users and talk to them, aquiring their trust and enhancing this relationship.
Roberto Rodriguez from 3VOT explained the importance of knowsing with what data can you work, to deliver a tailored interactive story. He created a template specificaly for the #chicaspoderosamia and offered the atendees to use it and testing in real time, DON’T ASK, JUST DO IT! was the mood he left everybody with, lots of energy and coolness in his talk.
After these talks, Miranda Mulligan and Joe Germuska started the Hackathon witch will take place everyday during the Chicas Poderosas Miami event. On the day#01 was brainstorm ideas and group development, despite the fact it was an intense day everybody showed amazing actitude, enthusiasm and guts to develop news apps on these 4 days of hard work.